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How Businesses Make This Mistake All the Time

Both these examples probably seem absurd to you but this is essentially what many businesses are doing all the time. If you have a website that tries to sell a product as soon as anyone lands on it, then you’re going to drive people away before they have even had a chance to read your site.

They may well be interested in what you’re selling but if they don’t know your brand and they don’t know your product, then they won’t want to buy right away. And if all you’re interested in doing is selling to them with tons of pop?up ads, then you’re going to drive them off – it will look like spam!

Now consider the alternative approach: they land on your website and they find tons of great content that’s well written, free and informative. This allows the visitor to form a positive opinion of your business and hopefully to become interested in the products you’re mentioning.

And as a result, they’re much more likely to want to buy from you in future. So instead of focussing on making a sale, focus on making a fan. Push them toward a mailing list instead and invite them to come back. That way, the sales will come to you!

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