This will happen a lot with keywords attracting certain types of traffic, especially traffic consisting of expensive leads that are not helping you with your return on investment. You can save a lot of money by simply setting a bid threshold for these keywords before it’s too late by using the “pause keywords when” rule. Hit the “automate” menu in the “campaigns” tab, go to “create rule for keywords” and click on “pause keywords when”.

Now, the information that you enter in here will require you to know how much your keywords are spending in a determined period of time, but the basics can be applied like this:

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