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Remember that conversions and clicks are nice but money is the point. There are always possibilities that the most clicked and trafficked page is not the one that makes the most money. Therefore, it’s imperative to run the experiment long enough with enough variables to notice. For example, don’t sign people up for the same list even if the series is the same; that way you know which list is filled with either A or B respondents.

When you know what your goals are, and test to find out how accurate you have been designing sales pages and landing pages for your audience, you’ll soon get better at converting and making more money. Testing with Google Analytics is free and well worth it.

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