Ads are a great way to capture leads and expand your reach, especially when they are run on a fully qualified platform such as Bing. Sometimes, they can be a hit or miss affair, because you’ll be showing the same ad text to the same audience until you refine your ads according to your performance results.

The problem is at this point, you’ll have spent a considerable sum of money on leads that did not click through. What if we told you there is a way to keep this from happening? Well, enter Dynamic Text ads!

Dynamic Text ads are ads that can be customized to automatically show something different to people using different search terms. This is a great strategy, because the same content will not work the same for different people looking after different things, even when they are related.

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